The help in realization of business ideas – too business. The Copenhagen agency 21stRetail which is engaged in consultation of web projects thought up a new way of involvement of users to the clients, startups, and respectively and clients for itself. The lottery in which any person can win a share in 1% in future giant of the Internet industry became the main element of an idea. Subscribers of the website of the Danish consultants of startuplotto.com of times a month will receive letters on an electronic box, with the description of the next new web service and the offer to be registered in it. At registration the user automatically and free of charge becomes the participant of a lottery. After achievement by a startup of a mark of 1,5 million registered users 21stRetail with participation of the third-party auditor company PricewaterhouseCoopers will make draw of 1% of a share in this startup. As a result web service in exchange for a small piece of property receives the mass of visitors, and users, even without having won in a lottery, do a good cause – help businessmen. Of course, and startups have to belong to business seriously. The startup for announcement about itself to the world is obliged to be in working order, and its owners and the available investors have to record in writing the consent by results of draw to share percent in authorized capital 21stRetail expect to draw attention of future twitters and feysbuk by means of the lottery project and to earn from the main services.